The Morrall of the Story

  I haven’t written in a while, but the other day I came across something that bothered me immensely. As an assistance dog trainer, I am constantly suggested dog training videos and articles online; some are great, others not so much, but mostly I ignore them. However, this one caught my eye in a bad way. An article published in Cheshire Live and copied in the Express provided an obvious attempt at advertising ‘experienced dog trainer’, Steve Moran. Having looked at Mr Moran’s website, he boasts over 30 years’ experience, however, he does not list any qualifications or certification- even claiming that certification does not exist. This is false. The article also claims that ‘force-free training’ means that you can’t put a lead on a dog. This is false. He states that reward-based training means that a dog won’t listen without a treat in your hand. This is false. With 3.2 million more households acquiring a pet over the pandemic, the need for dog trainers has grown massively. Whil...